Ivan Figueroa

Marketer. Creative Director. Brand Builder.

Conscious Good

Conscious Good

#SIPFACE

Frappuccino

#mituRoastW2M

mitú Roast W2M

#TeamYouTube vs #TeamVine This multi-faceted campaign launched as a competition between YouTubers and Viners who go mano-a-mano to settle once and for all who fans like best: YouTube or Vine stars. The two teams went on an amazing race in d

mitú @ SXSW

King of the Web

#mituFIT

mitú FIT

Creator Republic

Creator Republic

#mituTERROR

mitú Terror

We launched a digital pop-up shop with creative inspired by Latin American iconography combined with modern street culture -- creating culturally relevant designs with universal appeal.

mitú SHOP

VidMob was another brainchild from the creators of King of the Web. The video platform concept featured the best user-generated videos crowdsourced from across the internet. Compelling videos were surfaced by a voting mechanism that awarded its fin

VidMob

What happens when you put 15 social media influencers and their friends in a Bel Air mansion for the Holidays? We teamed up with Microsoft/Nokia to find out, creating a multi-channel campaign of holiday-themed shenanigans including DIY's, pranks, co

mitú Holiday House

Command Center Alpha was a traveling augmented reality experience highlighting the US Air Force's advanced technology. The mobile experiental unit travelled to recruiting events throughout the country.

US Air Force + GSD&M