Marketing strategy, multi-platform content, creative direction.
What happens when you put 15 social media influencers and their friends in a Bel Air mansion for the Holidays? We teamed up with Microsoft/Nokia to find out, creating a multi-channel campaign of holiday-themed shenanigans including DIY's, pranks, competitions, and live performances.
A video series was published on YouTube, with paid media and social content (videos, images, memes) pushed across Facebook, Twitter, Instagram, Vine, and YouTube bringing fans along for the crazy ride with a BTS experience.