Creative direction, product marketing, product design.
On a mission to reward internet awesome, King of the Web was a pioneer in social influencer marketing having discovered and engaged social influencers before they were even known as, well, social influencers (back then they were called everything from 'online celebrities' to 'social creators'). On the platform, they rallied their fans for votes and the influencer that came out on top with the most votes at the end of the cycle was crowned King of the Web.
For King of the Web, I led creative across all touch-points, brand development, and product design.