Marketing strategy, creative direction.
To kick off Spring and get ready for Summer, we launched the #mituFIT Challenge, a multi-platform campaign that inspired millennials to make healthy lifestyle choices.
A YouTube video series, with a new episode published every week, featured health tips by wellness social influencer, Rawvana. Daily wellness content (videos, images, gifs) was published across Instagram, Twitter, Facebook, and Snapchat engaging fans to upload their own daily healthy practices including meals and exercise with the hashtag #mituFIT.
250+ social assets were published, engaging over 2,500+ active participants that created over 8,000+ pieces of UGC.