Marketing strategy, creative direction.
This campaign made internet history as the first ever digital roast in Latin America. On the hot seat is Werevertumorro, the largest and most influential latino social media superstar being roasted by his seven most infamous adversaries, in the live-to-tape show hosted by the legendary Galatzia.
The live-to-tape show was promoted by a multi-platform social campaign that included social video, cinemagraphs, and memes published across social channels of show participants in addition to paid media and a network of 50+ social media influencers.
We produced 150+ social units to promote the show and engage audiences leading up to the event, in real-time during the live event, and post event to promote the episode premier on the mitú Roast W2M on-demand video platform.
#mitúRoastW2M Promo Trailer
#mitúRoastW2M Behind The Scenes